Verse 10. Creativity

I was watching Ije Nwokorie at 2015 AIGA Design Conference: The Future of Creativity in the Age of Automation a while back and I came across Brené Brown’s quote above. Ije referenced her quote to qualify his thoughts on creativity and directions we can take when we allow our innate creative ability take center stage.

Ije’s work provides a platform for clients and everyone to use a creative process to solve problems. Very intriguing I must say.

I have also seen Brené Brown’s lecture on TED.com on The Power of vulnerability. It is worth noting how she uses her creative ability to woo the audience in a mesmerizing manner whilst demonstrating her art of storytelling.

We may not all be designers but we all have creative abilities. In an age where automation is profoundly evident in our everyday living, our creativity still trumps everything.

Our creativity is evident in how we speak, dance, write, see, think, draw, design, illustrate, solve problems etc. Creativity is born out of our intuitive mind. The rational mind should learn to shut up when our intuitive mind speaks.

As Albert Eintein puts it;

“the intuitive mind is a sacred gift and the rational mind a faithful servant.”

We should be more aware of our creativity and let it be exhibited in whatever we do. Sir Ken Robinson makes a case for schools hindering creativity. In his talk on Do schools kill creativity?  (also worth watching), he clearly makes a robust case for schools killing creativity.

He describes creativity as thus;

“creativity — which I define as the process of having original ideas that have value — more often than not comes about through the interaction of different disciplinary ways of seeing things.”

Graphic design showed me a way of seeing things and as a result, I can express my thoughts visually, in writing and in design. I allow my intuitive mind dictate some of my creative approach.

“Creativity is part of life” _ Ije Nwokorie

Ije’s response to Brené Brown’s quote was a resounding ‘AMEN’. I concur to his affirmation with another huge ‘AMEN’ to that!!

Design, Creative direction, Post
By Philip Abang