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Tag: IBM

The silent ambassador

Posted on July 13, 2018July 13, 2018 Posted in DesignTagged ABC, Art, Bio, Brand, Branding, Creativity, Design, Enron, Graphic Design, IBM, Icon, Ideas, Logo, Paul Rand, Quotes, Typography, UPSLeave a comment
Design. The silent ambassador

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Paul Rand best known for the IBM, UPS, Enron, ABC, and other corporate logo designs.

Paul Rand was an American art director and a renown graphic designer in modern history, an iconic figure in the design industry.

“There are no formulas in creative work. I do many variations, which is a question of curiosity. I arrive at many different configurations-some just slight variations, others more radical-of an original idea. It is a game of evolution.” _Paul Rand

 

Design, Art direction, Post 
By Philip Abang
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