Sprint Finish is a project based on sports. Football and Tech design was created as a visual metaphor for the increasing growth of technology in the modern game. The introduction of goal-line technology, social media, video referees, TV graphics and so forth, has shifted the way we view the game. The posters are done via foiling to give a reflective and an eye-catching visual reflecting the attraction of modern technology, and artwork is transformed to motion through Augmented Reality.
Overall, the work consists of several 720 x 1190 posters, booklet, a mock up ident for a channel 4 advert, T-shirt prints, all created by Philip Abang. Motion graphic animation by Quanq Hai (BA Hons Graphic Design) and Philip Abang, Augmented Reality by Leon Barker (PhD) and Philip Abang. Creative Direction by Philip Abang. Artwork inspired by Aukey.
Image credit: DigitalArts