Sprint Finish is a project based on sports. Football and Tech design was created as a visual metaphor for the increasing growth of technology in the modern game. The introduction of goal-line technology, social media, video referees, TV graphics and so forth, has shifted the way we view the game. The artwork includes posters done via foiling to give a reflective and an eye-catching visual reflective of how technology is perceived metaphorically speaking.
Overall, the work consists of several 720 x 1190 posters, booklet, a mock up ident for a channel 4 advert, T-shirt prints, all created by Philip Abang. Motion graphic animation by Quanq Hai (BA Hons Graphic Design) and Philip Abang, Augmented Reality by Leon Barker (PhD) and Philip Abang. Art Direction by Philip Abang. Artwork inspired by Aukey. [BA Graphic Design]